Blue Origin scored a major win with its New Glenn rocket launch, but SpaceX still leads the space industry with a Falcon fleet and upcoming Starship.

If New Glenn can continue to demonstrate its capabilities and (more crucially) its reliability, it has the potential to take some business that SpaceX would otherwise struggle to accommodate.

The successful flight to orbit of the Amazon founder’s powerful rocket suggests it could grow into a credible competitor with Elon Musk’s SpaceX.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.

Blue Origin successfully launched the rocket after an attempt earlier in the week was scrubbed. The flight is a crucial test of the company’s ability to compete with Elon Musk’s SpaceX.

Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.

Starship, the most powerful rocket ever built, pulled off a daring booster catch on its most ambitious test flight yet, but the spacecraft was lost. Follow for the latest news.

The Blue Origin New Glenn rocket stands ready on Launch Complex 36 at the Cape Canaveral Space Force Station, Saturday, Jan. 11, 2025, in Cape Canaveral, Fla. John Raoux/AP SpaceX's test flight ...

Blue Origin is planning to launch its reusable heavy-lift New Glenn rocket for its inaugural voyage at 1 a.m. EST Sunday if weather conditions allow it to proceed.

Blue Origin launched its New Glenn rocket for the first time early Thursday, marking a long-awaited milestone for the company. The mission, seen as a crucial step in competing with Elon Musk's SpaceX,

Jeff Bezos’s Blue Origin launched its New Glenn rocket into orbit early Thursday, in a critical milestone that comes some 25 years after the billionaire founded the company with the goal of reducing the cost of access to space.