Private equity mogul William Chisholm has agreed to buy the Boston Celtics in a deal that values the NBA’s reigning champions ...

Private equity mogul William Chisholm agreed to buy the Boston Celtics on Thursday in a deal that values the NBA's reigning ...

The Grousbeck family stunned the basketball world on Thursday when it was officially announced that they had has sold their ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

Former Celtics guard Svi Mykhailiuk received his 2024 championship ring Monday night before the Celtics took on the Jazz.

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...