As the country confronted its imperialist past and sought to repair its international image, a quiet cultural revolution emerged—rooted in the aesthetics of cuteness, or kawaii. Through Hello ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Tokyo is a city that never stops surprising me. I’ve been here on all of my 7+ trips to Japan, and every single time, I ...

Silvia Figini, Chief Operating Officer, Sanrio for EMEA, India, Oceania, and Mr Men Worldwide, explains, “The kawaii trend has evolved into a powerful form of self-expression—a way to embrace what we ...