For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

JioStar partners with Nielsen to offer ad measurement tools for IPL 2025, enhancing transparency and campaign performance.

IPL 2025 begins on March 22, but Indian cricket fans face disappointment as JioCinema and Hotstar’s merger leads to the end ...

JioHotstar and Nielsen will introduce third-party digital ad measurement for IPL 2025, bringing transparency and ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

Fans of IPL will now pay for JioHotstar, but Jio and Airtel users get free access. Impact on advertisers discussed.

JioHotstar has joined forces with Nielsen to introduce advanced analytics solutions for advertising campaigns ahead of the ...

Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

The Indian Premier League (IPL), set to commence next month, will reportedly no longer be streamed for free. Instead, a new ...