Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.

Women athletes are told they can’t be bold, make demands, break records or stand out in Nike’s Super Bowl spot, which ...

Yahoo’s regional Super Bowl campaign from American Haiku includes an interactive second-screen experience and live “BillCam” ...

Among today’s creative highlights, Nike congratulates the Philadelphia Eagles on their Super Bowl win with help from Kermit the Frog, and Apple TV recruits Lionel Messi for a fun spot ahead of Major ...

A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Tubi aims to ‘drive a feeling’ over a business outcome with a Super Bowl ad for the free Fox-owned streaming service.

This is the ninth time Budweiser has won USA Today’s Ad Meter competition, which is now in its 37th year. The rankings are the results of public scoring ads from 1 to 10. Budweiser’s ad scored 3.56.

Taco Bell’s Super Bowl ad included glimpses of LeBron James and Doja Cat, but the fast-food chain made everyday people the ...

It’s time to unplug from the rhythmless algorithm—a deadbeat conductor flattening the full spectrum of humanity into background noise. Algorithms stopped being just shortcuts; they became new ...

Rocket went back and forth over making its singalong live or prerecorded, Mildenhall said. The NFL initially squashed the ...

Outlandish comedy, a tearjerker and a spectacular sports spot were among our favorite Super Bowl campaigns this year.

Dunkin’s latest Super Bowl ad from Ben Affleck includes celeb cameos, such as Bill Belichick and his girlfriend, and marks a new chapter in the coffee wars.