Women athletes are told they can’t be bold, make demands, break records or stand out in Nike’s Super Bowl spot, which ...

Yahoo’s regional Super Bowl campaign from American Haiku includes an interactive second-screen experience and live “BillCam” ...

A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Taco Bell’s Super Bowl ad included glimpses of LeBron James and Doja Cat, but the fast-food chain made everyday people the ...

Jeep’s freedom-filled spot starring Harrison Ford was made in-house and filmed amid Los Angeles fire evacuations.

Rocket went back and forth over making its singalong live or prerecorded, Mildenhall said. The NFL initially squashed the ...

At last count, 17 brands are advertising in the game for the first time, up two from last year. Thirty-two brands that ...

T-Mobile’s Super Bowl commercial promotes its partnership with SpaceX’s Starlink as it battles Verizon and T-Mobile on satellite-powered service.

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game such as Olivia Culpo, a model who was then engaged and is now married to San ...

The contest, held during the Super Bowl pregame show on Sunday, set the stage for FanDuel’s second-quarter ad, which celebrated Eli’s win and the fans who won bet credits for picking Eli to win on the ...

OpenAI’s first Super Bowl commercial served as a blinking prompt for the AI juggernaut to launch its first foray into mass marketing.

Dunkin’s latest Super Bowl ad from Ben Affleck includes celeb cameos, such as Bill Belichick and his girlfriend, and marks a new chapter in the coffee wars.