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Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

Articles written by Anushka Gupta ...

By tapping into music as a universal language of love, Coke Studio aligns its brand with meaningful experiences. The campaign positions the mixtape as a timeless keepsake, reinforcing the emotional ...