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Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

Articles written by Anushka Gupta ...

By tapping into music as a universal language of love, Coke Studio aligns its brand with meaningful experiences. The campaign positions the mixtape as a timeless keepsake, reinforcing the emotional ...

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.