Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...

Overall, around four in ten US consumers have changed their spending habits over the past few months to align with their ...

2025 could potentially be a make or break year for retail media. How the channel transforms from high growth to sustained ...

Half of Businesses Estimate Digital Media Emissions; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help ...

In the ExchangeWire Media Pulse H2 2024, we cover: ...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th ...

Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in ...

Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) ...

Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with ...

ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV’s ...