First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketers discuss how teams, individuals and leaders can bridge skills gaps in the latest episode of Marketing Week’s ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the brands and the creativity which make this such a fun industry to work in, ...

Bumble’s insights team found itself on the fringes of the big conversations - until it found an AI tool that allowed it to ...

AI agents will be transformative in how consumers engage with marketing - but too many marketers are being slow to react.

The campaign supporting the price push aims to address perceptions price is a “challenge” in convenience store settings.

Ryanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every ...

More than half of marketers say uncertainty is putting resourcing under pressure, according to Marketing Week’s 2025 Career & ...

Great Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past nine years, with marketing boss Amanda Burns saying she is “lucky” the wider ...

Amazon’s cinema ad ‘Moving Day’ uses the channel to “powerfully evoke emotions”, placing it in the top 3% of all UK ads for ...

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...