"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Logo on a busy background? Banned under pain of death, or at least an angry email and a high-level investigation. But how do you police that when you're a brand like Coca-Cola. You have one of the ...

Both campaigns are proof of Coca-Cola’s deep brand equity. You can easily recognize the script logo against a red background even when manipulated. The campaign is just one piece of a larger ...