At first glance, this shift feels like a step backward for women’s rights and gender equality. So why is the “soft girl” ...

As a millennial herself, Gilbert wanted to explore, from the perspective of a critic, how and why seemingly every genre of ...

Beauty Icon Award winners for sustainable beauty: 8 creators who are setting the agenda for a more conscience industry.

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

In “Girl on Girl,” Sophie Gilbert makes a searing case that trends from the 1990s and 2000s, online and off, damaged young ...

If you’ve been scrolling through TikTok lately, you’re likely to have seen the phrase “the feminine urge to do everything” ...

According to Parents, the mocking trend emerged on TikTok when someone asked a police officer for their badge number and name ...

Kendall Jenner starred in another FWRD campaign in a series of see-through looks including a lace slip dress and a ...

The IHSA held its first girls flag football state title in October, but few Central Illinois schools are competing as the ...

Ottumwa High School girls tennis coach Leanna White knew from past experience what to prepare for heading into the Pella ...

Fruit and vegetables motifs are all over decor these days. Design experts say the farmstand vibe reflects many people's ...

French clothing brand Sezane’s now sold-out Carter jacket went viral on TikTok and is largely responsible for having revived ...