Kendrick Lamar has been taking shots — both subtle and seriously direct — in the 'Not Like Us' Era — from the Canadian tuxedo at the Grammys to Serena Williams at the Super Bowl to the 'Not Like Us' cover art.

His “GNX” album returns to the top of the Billboard 200 with 236,000 equivalent album units following his performance at the Super Bowl Halftime Show. With its latest jump from No. 4 to 1, “GNX” marks the set’s second week atop the chart following its release in November.

Kendrick Lamar's performance at the Super Bowl is paying dividends, as three of his albums find themselves in this week's top 10.