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Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping ...
as well as equipment such as refrigerators and ice-cream makers, to its franchises. Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable. The initial ...
An employee waits for customers at a Mixue Ice Cream & Tea store in Hong Kong on March 26, 2025 - Copyright AFP Peter PARKS An employee waits for customers at a Mixue ...
The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble ...
One can become a billionaire selling ice cream, lemonade and fruit smoothies ... of China’s fast-shifting labour dynamics. Mixue Group’s blockbuster HK$3.5 billion (S$598 million ...
Chinese drinks company Mixue Group, which has surpassed McDonald's and Starbucks in store count to become the world's largest food and beverage chain, reported a spike in profits on Wednesday as ...
Mixue stores -- recognisable by their bright red signs and smiling snowman mascot -- became ubiquitous in lower-income Chinese cities, offering freshly made fruit drinks, tea drinks, ice cream and ...
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