Adidas discontinued its partnership with Kanye West’s Yeezy brand in 2022 over antisemitic comments; based on previous comments the company’s made, Adidas looks to have completed selling out ...

Let’s get to it right away! In 2012, Adidas made a massive bet on Derrick Rose and extended his contract for 14 years for $185 million. At the time, Rose was the youngest MVP in NBA history ...

and while the value of the deal was not made public is it understood to be Liverpool’s most valuable ever when all potential add-ons are considered. Adidas won the tender process last year ...