News

Let’s get to it right away! In 2012, Adidas made a massive bet on Derrick Rose and extended his contract for 14 years for $185 million. At the time, Rose was the youngest MVP in NBA history ...
and while the value of the deal was not made public is it understood to be Liverpool’s most valuable ever when all potential add-ons are considered. Adidas won the tender process last year ...
In 2015, Adidas partnered with the environmental organization Parley for the Oceans. Their goal? To turn marine pollution into sportswear. And they've made huge progress. In 2019, Adidas expects ...