CNA4dOpinion
Commentary: How Mixue made billions selling US$1 ice cream
Mixue is a fast-growing cash cow, banking on China's shifting labour dynamics to take on the likes of McDonald’s and ...
ET BrandEquity4d
How to Make Billions Selling $1 Lemonade
Mixue Group has successfully grown into China's largest freshly made drinks chain, with over 45,000 outlets and significant ...
Mixue: How to make billions selling a dream and lemonade
The chain’s growth is fuelled by an army of franchisees and changing dynamics in China’s labour market. Read more at ...
Prestige Online3d
Everything to Know About Zhang Hongchao, The Founder of the Mixue Empire
A humble shaved ice stall in Central China has expanded into an empire with 45,000 stores, here is everything to know about ...
Move Over, McDonald's—This Is Now The World's Biggest Fast Food Chain
Who is this new fast food titan? Well, chances are, if you reside in the United States, you've never heard of Mixue Bingcheng ...
Opinion
From golden arches to sweet snowflakes: How China’s Mixue is redefining global soft power
The recent surpassing of McDonald’s by the Chinese company Mixue in global store count is far more than a business headline; it signifies a tangible shift in the global sensory landscape, a quiet but ...
Fast food giant hardly anyone has heard of has more locations than McDonald's but none in UK or US
The title for the most fast food outlets in the world no longer belongs to McDonald’s - and the chain that took its top spot ...
Chinese bubble tea chain Mixue draws support from netizens, instead of backlash, after reported ‘food safety issues’
China's tea drink maker Mixue Group starts trading on the Hong Kong Stock Exchange on March 3, 2025. Photo: VCG. A store of ...
Starbucks and McDonald’s stores to be closed? Chinese company is giving tough competition in many countries, the company is…
With its affordable pricing, extensive franchise network, and technological prowess, Mixue Bingcheng is rapidly becoming a ...