CNA4dOpinion
Commentary: How Mixue made billions selling US$1 ice cream
Mixue is a fast-growing cash cow, banking on China's shifting labour dynamics to take on the likes of McDonald’s and ...
Mixue: How to make billions selling a dream and lemonade
The chain’s growth is fuelled by an army of franchisees and changing dynamics in China’s labour market. Read more at ...
Prestige Online3d
Everything to Know About Zhang Hongchao, The Founder of the Mixue Empire
A humble shaved ice stall in Central China has expanded into an empire with 45,000 stores, here is everything to know about ...
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains ...
Billionaire Brothers’ Chinese Bubble Tea Giant Mixue Surges In Hong Kong Debut
Shares of Mixue Group, China’s largest bubble tea chain controlled by billionaire brothers Zhang Hongchao and Hongfu, jumped ...
EURweb on MSN9d
Mixue Ice Cream & Tea Becomes World’s Largest Food Chain, Surpassing McDonald’s
Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.
Opinion
From golden arches to sweet snowflakes: How China’s Mixue is redefining global soft power
The recent surpassing of McDonald’s by the Chinese company Mixue in global store count is far more than a business headline; it signifies a tangible shift in the global sensory landscape, a quiet but ...
Chinese bubble tea chain Mixue draws support from netizens, instead of backlash, after reported ‘food safety issues’
China's tea drink maker Mixue Group starts trading on the Hong Kong Stock Exchange on March 3, 2025. Photo: VCG. A store of ...
Marketing-Interactive9d
Weekly roundup: MIXUE’s controversial job ad in Malaysia
VoxEureka, a Malaysia-based integrated marketing consultancy, has expanded into Singapore and Indonesia, reinforcing its ...