The title for the most fast food outlets in the world no longer belongs to McDonald’s - and the chain that took its top spot ...

Who is this new fast food titan? Well, chances are, if you reside in the United States, you've never heard of Mixue Bingcheng ...

Outside of Asia and Australia, this fast food drink empire is a little known entity. But as its expansion eclipses Starbucks, ...

Restaurant chains appear to be using various incentives to get their franchisees to build more units. But the best ...

The recent surpassing of McDonald’s by the Chinese company Mixue in global store count is far more than a business headline; it signifies a tangible shift in the global sensory landscape, a quiet but ...

A humble shaved ice stall in Central China has expanded into an empire with 45,000 stores, here is everything to know about ...

Behind Mixue’s growth is an army of franchisees. The company barely manages any stores itself. Rather, almost all of its ...

The chain’s growth is fuelled by an army of franchisees and changing dynamics in China’s labour market. Read more at ...

Widespread dining room closures forced sit-down operators to embrace convenience. But consumers still want an experience too.

Mixue is a fast-growing cash cow, banking on China's shifting labour dynamics to take on the likes of McDonald’s and ...

At the end of 2024, the number of F&B establishments was estimated at 323,010, up 1.8 per cent from the previous year.

Chinese food and beverage (F&B) brands are rapidly expanding across Southeast Asia, challenging long-established Western fast ...