Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...

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In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

Articles written by Anushka Gupta ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...