Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by ...

Our weekly roundup of the latest appointments and account wins news from EssenceMediacom, Django Digital, Banijay Asia, HRX, ...

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In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

LinkedIn is doubling down on its ambitions as a news destination. The professional networking giant has announced the testing of a ‘news banner’ in India, aimed at keeping professionals up to speed ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...

Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive ...

From handpicked product suggestions to predictive assistance, Findability Sciences' CMO feels that AI-driven personalisation ...

Articles written by Anushka Gupta ...