Articles written by Anushka Gupta ...

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Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

By tapping into music as a universal language of love, Coke Studio aligns its brand with meaningful experiences. The campaign positions the mixtape as a timeless keepsake, reinforcing the emotional ...

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

The holding company is eying savings of $250 million ahead of its merger with Omnicom. Contact Customer Support at [email protected] or call +91 022 69047500 ...

Blissclub, an Indian apparel brand, has launched its latest brand campaign, Bitchclub, introducing Bitch-Coin. This is a fictional currency that women earn each time they are called a ‘bitch’—a term ...

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive ...

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

Language learning app Duolingo has collaborated with Amazon MX Player to bring a fun twist to ‘edu-tainment’. They unveiled a ...

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases ...