Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

Articles written by Anushka Gupta ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

The holding company is eying savings of $250 million ahead of its merger with Omnicom. Contact Customer Support at [email protected] or call +91 022 69047500 ...

Blissclub, an Indian apparel brand, has launched its latest brand campaign, Bitchclub, introducing Bitch-Coin. This is a fictional currency that women earn each time they are called a ‘bitch’—a term ...

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive ...

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.