Black consumers are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.

As brands reassess their DEI commitments, those that stay consistent in their values—and adapt strategically when needed—will earn trust and drive long-term growth. Consumer trust is more fragile than ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

For years, marketers have painted seniors with the same broad strokes—retired, slowing down, and settling into a life of simplicity. But Boomers, now fully in their 60s and 70s, are rewriting the ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Passion Points are the activities that get people excited! This is the stuff Americans get fired up about and the places in which they invest their time, money, and attention. In other words, Passion ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

As brands navigate the uncertain terrain of President’s Day 2025, they also need to consider a broader shift in marketing strategies—one that focuses on inclusivity, unity, and cultural co-creation.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.