Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...
Overall, around four in ten US consumers have changed their spending habits over the past few months to align with their ...
2025 could potentially be a make or break year for retail media. How the channel transforms from high growth to sustained ...
In the ExchangeWire Media Pulse H2 2024, we cover: ...
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help ...
Half of Businesses Estimate Digital Media Emissions; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th ...
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) ...
Taboola, the global leader in powering recommendations for the open web, analysed readership trends from recent weeks across its network of UK media publishers, to identify which destinations Brits ...
Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...
Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in ...
Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with ...