Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

The Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one ...

Amazon’s cinema ad ‘Moving Day’ uses the channel to “powerfully evoke emotions”, placing it in the top 3% of all UK ads for ...

The road to genuine self-belief starts with embracing your professional identity and not trying to perform to stand out on ...

The insights function at Morrisons has gone from “knocking on the door” to being a key partner, as the supermarket ...

Tesla’s woes are a rare example of bad press that does harm the brand, because CEO Elon Musk’s public profile is so opposed ...

Given the huge popularity of kebabs in the UK it’s surprising there isn’t any one brand that stands out. Burgers have ...

McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers ...

Just over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties ...

Marketers are facing a car market in its fifth consecutive month of decline and while electric vehicle uptake continues to ...

Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.