Dec 3, 2024 · The Coca-Cola Company is much more than just its namesake brand and red logo. As well as Coca-Cola Zero Sugar and Diet Coke, the company owns dozens of brands, including big fizzy drinks brands like Sprite and Fanta, as well as the likes of Innocent smoothies, Smart Water and sports drink Powerade.

Dec 20, 2024 · Source: Shutterstock. Nike is “shifting dollars” away from performance marketing to put into brand marketing as the business looks to tackle falling revenues.

Jan 2, 2025 · Advocating the need to “fight for your project” when it comes to social, NYX’s comms director discusses the value of choosing influencers “wisely”.

Nov 26, 2024 · Creativity has quickly become king in the B2B world. According to research by LinkedIn this summer, over two-thirds of UK B2B marketers say bolder creative is helping them improve brand engagement and drive conversion. Meanwhile, data from Marketing Week’s exclusive 2024 Language of Effectiveness research, supported by Kantar, shows over half …

Dec 9, 2024 · Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2025.

Nov 6, 2024 · Opting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience.

The Marketing Week Awards 2024 winners have been announced! Our in-person ceremony at The Londoner Hotel on 07 November 2024 saw the announcements of the winners of this year’s Marketing Week Awards. Each winner represents some of the very best marketing around.

Dec 19, 2024 · We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.

Nov 12, 2024 · One of the more recent discoveries in the effectiveness literature is the abject lack of evidence that ads wear out over time. Your best ad from 10 years ago is probably still your best and most effective ad today, irrespective of your ridiculous desire to keep producing new and less impressive work.

Nov 8, 2024 · Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, Lucky Saint, McDonald’s and Octopus Energy to the prize.